You open up a new personal training business with state-of-the-art equipment and a knowledgeable, experienced staff. However, the weights remain unused. The phone remains un-ringed. The facility remains empty. The problem is then, more likely, that people do not know about your great equipment and service. The obvious fix for this is to advertise more. However, dumping out flyers advertising your business that are just like all the other advertisements people receive in the mail is a surefire way to have your personal training flyers end up in the trash. One must maximize efficiency by differentiating oneself.
Personal Training Flyers: Differentiating Yourself
Direct-mail promotion with flyers can be a very sound financial investment if it is done well. However, it must not merely have a professional design and fancy logo. It must have great content. It must show how you are different from everyone else. It must showcase your services and answer any questions your customers may have. Still, regardless of how great flyers are, they are still sometimes ignored. Letters, however, are ignored less so. Having the information a flyer might have in the form of a letter might be another route to take with advertising. Regardless, one must know and target specific demographics.
Personal Training Flyers: Target Markets
Having a one-size-fits-all approach to marketing can do more harm than good. In trying to include everybody, less people will be likely to actually become customers. This is because as more people are targeted, the benefits for individual groups will be less prominent and more diluted. If a Pasadena personal trainer is seeking to target baby boomers, a flyer that highlights flexibility of schedule might work best with their busy lives. Highlighting affordability is probably the best way to get cash-strapped youth. It is all comes down to targeting specific demographics to maximize conversions.